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Competitive Intelligence for Dummies® - a book by Underwood, James D.

Competitive Intelligence for Dummies®

Competitive Intelligence for Dummies®( )
Author: Underwood, James D.
Publication Date:Jul 2013
Publisher:John Wiley & Sons, Incorporated
Imprint:For Dummies
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

Make competitive intelligence part of your business practice-and be on the cutting edge

Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. Competitive Intelligence For Dummies introduces you to this fascinating subject and gives you the...
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Detailed Subjects: Business & Economics / Business Ethics

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