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Consumer Culture, Modernity and Identity

Consumer Culture, Modernity and Identity

Consumer Culture, Modernity and Identity( )
Editor: Mathur, Nita
ISBN:978-81-321-1127-6
Publication Date:Apr 2014
Publisher:SAGE Publications, Incorporated
Book Format:Hardback
List Price:USD $65.00
Book Description:

This book offers analysis of articulation of consumer culture and modernity in everyday lives of people in a transnational framework. It pursues three broad themes: lifestyle choices and construction of modern identities; fashion and advertising; and subaltern concerns and moral subjectivities. It juxtaposes empirical studies with theoretical traditions in addressing questions such as: How do people imagine modernity and...
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