Consumer Culture, Modernity and Identity
|Publication Date:||Apr 2014|
| Publisher:||SAGE Publications, Incorporated|
| Book Format:||Hardback|
|List Price:||USD $65.00|
| Book Description: |This book offers analysis of articulation of consumer culture and modernity in everyday lives of people in a transnational framework. It pursues three broad themes: lifestyle choices and construction of modern identities; fashion and advertising; and subaltern concerns and moral subjectivities. It juxtaposes empirical studies with theoretical traditions in addressing questions such as: How do people imagine modernity and...
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