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Contemporary Marketing, Update 2015 - a book by Boone, Louis E.

Contemporary Marketing, Update 2015

Contemporary Marketing, Update 2015( )
Author: Boone, Louis E.
Kurtz, David L.
ISBN:978-1-305-08184-0
Publication Date:Oct 2013
Publisher:Cengage Learning
Book Format:Loose-leaf
List Price:USD $167.95
Book Description:

CONTEMPORARY MARKETING, Update 2015, includes everything you need to begin a successful marketing career, as well as information and insights to help understand your own studies and professional endeavors as an ongoing marketing adventure. This groundbreaking bestseller includes all components of the marketing mix, along with a wide variety of uniquely compelling and thought-provoking ideas and concepts. CONTEMPORARY MARKETING Update 2015 continues to offer a trusted, thorough guide to...
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Book Details
Pages:784
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):8.5 x 10.8 x 1 Inches
Book Weight:3.45 Pounds

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