Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title


Controversies in Contemporary Advertising - a book by Sheehan, Kim Bartel

Controversies in Contemporary Advertising

Controversies in Contemporary Advertising( )
Author: Sheehan, Kim Bartel
Publication Date:Aug 2013
Publisher:SAGE Publications, Incorporated
Book Format:Paperback
List Price:USD $76.00
Book Description:

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim...
More Description

Book Details
Detailed Subjects: Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):7.375 x 9.125 x 0.6 Inches

Book Seller





Loading Stock Details...

Bowker Bookwire™ App

Bookwire is a mobile app for your iPhone that gives you the ability to scan a barcode or enter ISBN, access book records and add titles to wish lists. Android app on Google Play

Featured Books

Girl in Pieces
Glasgow, Kathleen
Hardback: $18.99
Miss Peregrine's Home for Peculiar Children
Riggs, Ransom
Paperback: $11.99
Thrice the Brinded Cat Hath Mew'd
Bradley, Alan
Hardback: $26.00

Rate this title:

Select your rating below then click 'submit'.

I do not wish to rate this title.