Controversies in Contemporary Advertising |
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| Author:
| Sheehan, Kim B. |
| ISBN: | 978-1-4522-6107-2 |
| Publication Date: | Aug 2013 |
| Publisher: | SAGE Publications, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $129.00 |
Book Description:
|
A student focused exploration of economic, political, social, and ethical perspectives on advertising, covering issues such stereotyping, controversial products, consumer culture, and new technology.
A student focused exploration of economic, political, social, and ethical perspectives on advertising, covering issues such stereotyping, controversial products, consumer culture, and new technology.