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Convert Every Click - a book by Rabhan, Benji

Convert Every Click

Make More Money Online with Holistic Conversion Rate Optimization

Convert Every Click( )
Author: Rabhan, Benji
ISBN:978-1-118-75970-7
Publication Date:Sep 2013
Publisher:John Wiley & Sons, Incorporated
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

A holistic approach to conversion rate optimization that encompasses an entire business-online and offline-to drive more sales and referrals, and increase bottom-line profits

In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every...
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