Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title

Download

Contemporary Perspectives on Corporate Marketing

Contemplating Corporate Branding, Marketing and Communications in the 21st Century

Contemporary Perspectives on Corporate Marketing( )
Editor: Balmer, John M. T.
Illia, Laura
González del Valle Brena, Almudena
Series title:Routledge Interpretive Marketing Research Ser.
ISBN:978-0-415-66209-3
Publication Date:Jul 2013
Publisher:Routledge
Book Format:Hardback
List Price:USD $170.00
Book Description:

Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost.

Whilst there is a large amount of literature on each of these disciplines, there is little systematic development from the perspective of corporate marketing and corporate communication studies, although these two have the most to...
More Description



Featured Books

The Devil and Miss Prym
Coelho, Paulo
Paperback: $15.99
Meditations
Aurelius Marcus
Hardback: $72.00
Madness
Hylton, Antonia
Hardback: $30.00

Rate this title:

Select your rating below then click 'submit'.






I do not wish to rate this title.