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Crisis Management in the Age of Social Media - a book by Capozzi, Louis

Crisis Management in the Age of Social Media

Crisis Management in the Age of Social Media( )
Author: Capozzi, Louis
Rucci, Susan
ISBN:978-1-60649-581-0
Publication Date:Jul 2013
Publisher:Business Expert Press
Book Format:Ebook
List Price:USD $19.95
Book Description:

Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately avoiding an "instant crisis"--an instant crisis example is when Verizon added a $2 charge for all their customers; one hour later 100,000 signatures appeared on a Twitter petition, and soon Verizon was in the middle...
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