Critical Marketing Studies |
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Editor:
| Tadajewski, Mark Maclaran, Pauline |
Series title: | SAGE Library in Marketing Ser. |
ISBN: | 978-1-84787-570-9 |
Publication Date: | May 2009 |
Publisher: | SAGE Publications, Limited
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Book Format: | Hardback |
List Price: | USD $880.00 |
Book Description:
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Provides an in-depth look at how marketing has grown from its initial focus on business and market exchange to its current influence in social, political and economic arenas.
Provides an in-depth look at how marketing has grown from its initial focus on business and market exchange to its current influence in social, political and economic arenas.