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Critical Marketing Studies

Critical Marketing Studies( )
Editor: Tadajewski, Mark
Maclaran, Pauline
Series title:SAGE Library in Marketing Ser.
ISBN:978-1-84787-570-9
Publication Date:May 2009
Publisher:SAGE Publications, Limited
Book Format:Hardback
List Price:USD $880.00
Book Description:

Provides an in-depth look at how marketing has grown from its initial focus on business and market exchange to its current influence in social, political and economic arenas.

Book Details
Pages:1264
Detailed Subjects: Business & Economics / Marketing / Research
Business & Economics / Consumer Behavior
Physical Dimensions (W X L X H):6.31 x 9.5 x 3.56 Inches
Book Weight:5.375 Pounds



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