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Crowdsourcing - a book by Lebraty, Jean-Fabrice


One Step Beyond

Crowdsourcing( )
Author: Lebraty, Jean-Fabrice
Lobre-Lebraty, Katia
Publication Date:Sep 2013
Publisher:John Wiley & Sons, Incorporated
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

Crowdsourcing is a relatively recent phenomenon that only appeared in 2006, but it continues to grow and diversify (crowdfunding, crowdcontrol, etc.). This book aims to review this concept and show how it leads to the creation of value and new business opportunities. Chapter 1 is based on four examples: the online-banking sector, an informative television channel, the postal sector and the higher education sector. It shows that in the current context, for a company facing...
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