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Cultural Adaptation

Cultural Adaptation

Cultural Adaptation( )
Editor: Moran, Albert
Keane, Michael
ISBN:978-0-415-85299-9
Publication Date:Sep 2013
Publisher:Routledge
Book Format:Paperback
List Price:USD $48.95
Book Description:

Cultural borrowing is exploding across the world. Creative ideas are transferred and modified in ever increasing number and complexity making new products ranging from TV shows to architectural style in new cities. But what do we really know about the spread of creative ideas? This intriguing, engrossing, and comprehensive collection looks at the cultural and commercial dimensions of creative borrowing world wide with an international cast of contributors and case studies from India...
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Book Details
Pages:192
Detailed Subjects: Technology & Engineering / Social Aspects
Psychology / Creative Ability
Political Science / Globalization
Physical Dimensions (W X L X H):6.75 x 9.75 Inches
Book Weight:0.8 Pounds

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