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Customer Experiences Affect Customer Loyalty - a book by Gurski, Daniel

Customer Experiences Affect Customer Loyalty

An Empirical Investigation of the Starbucks Experience Using Structural Equation Modeling

Customer Experiences Affect Customer Loyalty( )
Author: Gurski, Daniel
ISBN:978-3-95489-118-4
Publication Date:Aug 2013
Publisher:Anchor Academic Publishing. ein Imprint der Diplomica Verlag GmbH
Book Format:Paperback
List Price:USD $64.99
Book Description:

The study at hand investigates customer experiences at the American coffee company Starbucks and develops a new scale to measure customer experience quality on the basis of four dimensions: Service quality, atmosphere quality, flow quality and learning quality. The study reveals that product quality itself is a separate, but related construct to customer experience quality which alone is not sufficient to create customer loyalty. The effect of customer experience quality and product...
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Book Details
Pages:64
Detailed Subjects: Mathematics / Probability & Statistics / Bayesian Analysis
Mathematics / Probability & Statistics / Multivariate Analysis
Physical Dimensions (W X L X H):6.045 x 8.58 x 0.062 Inches
Book Weight:0.253 Pounds

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