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Database Marketing

Analyzing and Managing Customers

Database Marketing( )
Author: Blattberg, Robert C.
Kim, Byung-Do
Neslin, Scott A.
Series title:International Series in Quantitative Marketing Ser.
ISBN:978-1-4419-0332-7
Publication Date:Apr 2009
Publisher:Springer New York
Imprint:Springer
Book Format:Paperback
List Price:USD $129.99
Book Description:

Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples.

Book Details
Pages:872
Detailed Subjects: Business & Economics / Marketing / General
Business & Economics / Consumer Behavior
Physical Dimensions (W X L X H):6.045 x 9.165 Inches
Book Weight:2.913 Pounds



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