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Demarketing

Demarketing

Demarketing( )
Editor: Bradley, Nigel
Blythe, Jim
ISBN:978-0-415-81647-2
Publication Date:Oct 2013
Publisher:Routledge
Book Format:Hardback
List Price:USD $135.00
Book Description:

We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease demand?

There are many good reasons to do so: a firm cannot supply large enough quantities, or wants to limit supply to a region of narrow profit margin. Or, crucially, to discourage...
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Book Details
Pages:240
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):6.25 x 9.25 Inches
Book Weight:1.05 Pounds

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