Deep Knowledge of B2B Relationships Within and Across Borders |
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| Editor:
| Woodside, Arch G.
Baxter, Roger |
| Series title: | Advances in Business Marketing and Purchasing Ser. |
| ISBN: | 978-1-78190-858-7 |
| Publication Date: | Jul 2013 |
| Publisher: | Emerald Publishing Limited
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| Book Format: | Hardback |
| List Price: | USD $222.99 |
Book Description:
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The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.
The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.