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Design Thinking for Strategic Innovation - a book by Mootee, Idris

Design Thinking for Strategic Innovation

What They Can't Teach You at Business or Design School

Design Thinking for Strategic Innovation( )
Author: Mootee, Idris
ISBN:978-1-118-62012-0
Publication Date:Aug 2013
Publisher:John Wiley & Sons, Incorporated
Imprint:Wiley
Book Format:Hardback
List Price:USD $35.00
Book Description:

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits

As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix.

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