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Design Thinking for Strategic Innovation - a book by Mootee, Idris

Design Thinking for Strategic Innovation

What They Can't Teach You at Business or Design School

Design Thinking for Strategic Innovation( )
Author: Mootee, Idris
ISBN:978-1-118-74868-8
Publication Date:Aug 2013
Publisher:John Wiley & Sons, Incorporated
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits

As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in...
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