| Designing Winning Products | | | Editor:
| Woodside, Arch G.
Liukko, Timo
Lehto, Ari | | Series title: | Advances in Business Marketing and Purchasing Ser. | | ISBN: | 978-0-7623-0682-4 | | Publication Date: | Jan 2001 | | Publisher: | Emerald Publishing Limited
| | Book Format: | Hardback | | List Price: | USD $159.99 | Book Description:
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