Designing and Conducting Business Surveys |
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Author:
| Snijkers, Ger Haraldsen, Gustav Jones, Jacqui Willimack, Diane |
Series title: | Wiley Series in Survey Methodology Ser. |
ISBN: | 978-0-470-90304-9 |
Publication Date: | Aug 2013 |
Publisher: | John Wiley & Sons, Incorporated
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Book Format: | Paperback |
List Price: | USD $100.95 |
Book Description:
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Designing and Conducting Business Surveys provides a coherent overview of the business survey process, from start to finish. It uniquely integrates an understanding of how businesses operate, a total survey error approach to data quality that focuses specifically on business surveys, and sound project management principles.
Designing and Conducting Business Surveys provides a coherent overview of the business survey process, from start to finish. It uniquely integrates an understanding of how businesses operate, a total survey error approach to data quality that focuses specifically on business surveys, and sound project management principles.