Designing and Conducting Business Surveys
|Series title:||Wiley Series in Survey Methodology Ser.|
|Publication Date:||Jul 2013|
| Publisher:||John Wiley & Sons, Incorporated|
| Book Format:||Online resource|
|List Price:||USD $84.95|
| Book Description: |
Designing and Conducting Business Surveys provides a coherent overview of the business survey process, from start to finish. It uniquely integrates an understanding of how businesses operate, a total survey error approach to data quality that focuses specifically on business surveys, and sound project management principles.