Dictionary of Advertising and Marketing Concepts |
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Author:
| Berger, Arthur Asa |
Foreword by:
| Goldberg, Fred S. |
ISBN: | 978-1-61132-985-8 |
Publication Date: | Aug 2013 |
Publisher: | Routledge
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Book Format: | Hardback |
List Price: | USD $84.00 |
Book Description:
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In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.
In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.