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Dictionary of Advertising and Marketing Concepts - a book by Berger, Arthur Asa

Dictionary of Advertising and Marketing Concepts

Dictionary of Advertising and Marketing Concepts( )
Author: Berger, Arthur Asa
Foreword by: Goldberg, Fred S.
Publication Date:Aug 2013
Book Format:Paperback
List Price:USD $29.95
Book Description:

In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.

Book Details
Detailed Subjects: Business & Economics / Marketing / General
Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):6 x 9 x 0.6 Inches
Book Weight:0.5 Pounds
Author Biography
Berger, Arthur Asa (Author)
Arthur Asa Berger is professor of broadcast and electronic communication arts at San Francisco State University.


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