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Dictionary of Advertising and Marketing Concepts - a book by Berger, Arthur Asa

Dictionary of Advertising and Marketing Concepts

Dictionary of Advertising and Marketing Concepts( )
Author: Berger, Arthur Asa
Foreword by: Goldberg, Fred S.
ISBN:978-1-61132-987-2
Publication Date:Aug 2013
Publisher:Left Coast Press, Incorporated
Book Format:Ebook
List Price:USD $84.00
Book Description:

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it...
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Author Biography
Berger, Arthur Asa (Author)
Arthur Asa Berger is professor of broadcast and electronic communication arts at San Francisco State University.

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