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Diversifying Retail and Distribution in Thailand - a book by Endo, Gen

Diversifying Retail and Distribution in Thailand

Diversifying Retail and Distribution in Thailand( )
Author: Endo, Gen
Publication Date:Sep 2013
Publisher:Silkworm Books
Book Format:Paperback
List Price:USD $27.50
Book Description:

Endo Gen analyzes Thailand's retail structure in the light of its entire distribution system, examining how changes have affected not only horizontal, competitive relationships between modern and traditional retailers, but also vertical relationships with manufacturers and wholesalers. Rather than focusing narrowly on the urban middle-class consumer market, he considers the markets' income differentials--the "mosaic structure"--which is an indispensable framework for discussing the...
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Book Details
Detailed Subjects: Business & Economics / Industries / Retailing
Business & Economics / Distribution
Business & Economics / Economic Conditions
Physical Dimensions (W X L X H):6 x 8 Inches
Book Weight:0.75 Pounds

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