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Dynamic Models of Advertising Competition - a book by Erickson, Gary M.

Dynamic Models of Advertising Competition

Open- and Closed-Loop Extensions

Dynamic Models of Advertising Competition( )
Author: Erickson, Gary M.
Series title:International Series in Quantitative Marketing Ser.
ISBN:978-94-017-1316-0
Publication Date:Oct 2013
Publisher:Springer
Book Format:Paperback
List Price:USD $139.00
Book Description:

For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a significant part of my research activity has been...
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Book Details
Pages:122
Detailed Subjects: Business & Economics / Commerce
Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):8.19 x 11.583 x 0.113 Inches
Book Weight:0.823 Pounds

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