| Dynamics of Competitive Advantage and Consumer Perception in Social Marketing | | | Editor:
| Kapoor, Avinash
Kulshrestha, Chinmaya | | ISBN: | 978-1-4666-4431-1 | | Publication Date: | Aug 2013 | | Publisher: | IGI Global
| | Imprint: | Business Science Reference | | Book Format: | Ebook | | List Price: | USD $175.00 |
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