E-Commerce Essentials |
|
| Author:
| Laudon, Kenneth C.
Traver, Carol Guercio |
| ISBN: | 978-0-13-354498-5 |
| Publication Date: | Oct 2013 |
| Publisher: | Pearson Education
|
| Book Format: | Paperback |
| List Price: | USD $206.65 |
Book Description:
|
Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field.
Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field.