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E-Marketing - a book by Strauss, Judy

E-Marketing

E-Marketing( )
Author: Strauss, Judy
Frost, Raymond
ISBN:978-0-13-295344-3
Publication Date:Jul 2013
Publisher:Routledge
Book Format:Paperback
List Price:USD $184.95
Book Description:

For courses in Internet Marketing or E-marketing

This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today''s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have...
More Description

Book Details
Pages:496
Detailed Subjects: Business & Economics / E-Commerce / Internet Marketing
Physical Dimensions (W X L X H):6.9 x 9 x 0.7 Inches
Book Weight:1.786 Pounds

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