|Publication Date:||Jul 2013|
| Book Format:||Paperback|
|List Price:||USD $184.95|
| Book Description: |
For courses in Internet Marketing or E-marketing
This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today''s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have...