Emerging Business Opportunities in Africa Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments |
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| Editor:
| Gekonge, Christopher O. |
| ISBN: | 978-1-4666-4570-7 |
| Publication Date: | Aug 2013 |
| Publisher: | IGI Global
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| Imprint: | Business Science Reference |
| Book Format: | Hardback |
| List Price: | USD $165.00USD $165.00 |
Book Description:
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Despite its often mismanaged economy, Africa remains the third largest continent in land mass and population. It continues to offer unexploited business opportunities for entrepreneurs, global corporations, and institutions. This presents the basic business modelling for developing appropriate strategies in exploiting these business opportunities.
Despite its often mismanaged economy, Africa remains the third largest continent in land mass and population. It continues to offer unexploited business opportunities for entrepreneurs, global corporations, and institutions. This presents the basic business modelling for developing appropriate strategies in exploiting these business opportunities.