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Entrepreneurial Marketing

Entrepreneurial Marketing

Global Perspectives

Entrepreneurial Marketing( )
Editor: Sethna, Zubin
Jones, Rosalind
Harrigan, Paul
ISBN:978-1-78190-786-3
Publication Date:Jul 2013
Publisher:Emerald Group Publishing Limited
Book Format:Hardback
List Price:USD $83.99
Book Description:

This book presents important theoretical developments with regard to research at the Entrepreneurship and Marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.

Book Details
Pages:318
Detailed Subjects: Business & Economics / Entrepreneurship
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):6.786 x 9.594 Inches

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