Entrepreneurship and Innovation During Austerity
Surviving Beyond the Great Recession
|Publication Date:||Jul 2013|
| Publisher:||Palgrave Macmillan|
| Book Format:||Hardback|
|List Price:||USD $110.00|
| Book Description: |
Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.