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Essentials of Marketing Research - a book by Malhotra, Naresh K.

Essentials of Marketing Research

Essentials of Marketing Research( )
Author: Malhotra, Naresh K.
Birks, David F.
Wills, Peter A.
ISBN:978-0-273-72433-9
Publication Date:Oct 2013
Publisher:Pearson Education, Limited
Book Format:Paperback
List Price:USD $99.50
Book Description:

This new book offers all the authority of Naresh Malhotra's best-selling Marketing Research title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making. Beyond this, students will get an appreciation of what good research design means. Secondary and primary data collection techniques; qualitative and quantitative methods and forms of analysis; and...
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Book Details
Pages:496
Detailed Subjects: Business & Economics / Marketing / Research
Physical Dimensions (W X L X H):7.566 x 10.257 x 0.663 Inches
Book Weight:1.993 Pounds

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