Evaluating Marketing Actions and Outcomes

(

)

Editor:

Woodside, Arch G.

Series title:

Advances in Business Marketing and Purchasing Ser.

ISBN:

978-0-7623-1046-3

Publication Date:

Sep 2003

Publisher:

Emerald Publishing Limited

Book Format:

Hardback

List Price:

USD $147.99

Book Description:

Book Details

Pages:	672
Detailed Subjects:	Business & Economics / Marketing / General Business & Economics / Customer Relations Business & Economics / Total Quality Management Business & Economics / Management
Physical Dimensions (W X L X H):	5.85 x 8.775 Inches
Book Weight:	2.495 Pounds

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