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Event Audiences and Expectations - a book by MacKellar, Jo

Event Audiences and Expectations

Event Audiences and Expectations( )
Author: MacKellar, Jo
Series title:Routledge Advances in Event Research Ser.
Publication Date:Sep 2013
Book Format:Hardback
List Price:USD $145.00
Book Description:

Event Audiences and Expectationsfor the first time examines why people participate in festivals and events, the types of events which stimulate participation, and the fanatical antics of fans who become involved in these events. By doing so the book offers significant insight into how event managers can entice and manage participant expectations as well as manage audience involvement.

The book is based on primary research using participant observation, as well as in-depth...
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Book Details
Detailed Subjects: Social Science / Methodology
Performing Arts / General
Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):6.25 x 9.25 Inches
Book Weight:0.9 Pounds

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