Event Portfolio Planning and Management
A Holistic Approach
|Series title:||Routledge Advances in Event Research Ser.|
|Publication Date:||Oct 2013|
| Book Format:||Hardback|
|List Price:||USD $145.00|
| Book Description: |
Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. How then can a series of different events be developed and harnessed? What are the conditions and the means by which synergies and collaboration among different events and their stakeholders can be fostered? This book for the first time explores how managers and host communities can synergize sport, cultural and other planned events in a portfolio in order...