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Event Portfolio Planning and Management - a book by Ziakas, Vassilios

Event Portfolio Planning and Management

A Holistic Approach

Event Portfolio Planning and Management( )
Author: Ziakas, Vassilios
Series title:Routledge Advances in Event Research Ser.
Publication Date:Oct 2013
Book Format:Hardback
List Price:USD $145.00
Book Description:

Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. How then can a series of different events be developed and harnessed? What are the conditions and the means by which synergies and collaboration among different events and their stakeholders can be fostered? This book for the first time explores how managers and host communities can synergize sport, cultural and other planned events in a portfolio in order...
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Book Details
Detailed Subjects: Reference / Event Planning
Physical Dimensions (W X L X H):6.25 x 9.25 Inches
Book Weight:1.05 Pounds

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