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Experience Design - a book by Newbery, Patrick

Experience Design

A Framework for Integrating Brand, Experience, and Value

Experience Design( )
Author: Newbery, Patrick
Farnham, Kevin
Publication Date:Aug 2013
Publisher:John Wiley & Sons, Incorporated
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

Bridge the gap between business and design to improve the customer experience  

Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key...
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