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Fashion, Media, Promotion - a book by Sheridan, Jayne

Fashion, Media, Promotion

The New Black Magic

Fashion, Media, Promotion( )
Author: Sheridan, Jayne
ISBN:978-1-118-81502-1
Publication Date:Sep 2013
Publisher:John Wiley & Sons, Incorporated
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

In Fashion, Media, Promotion: the new black magic Fashion is linked to its communication networks - involving the reader in the process of selling Fashion in the global marketplace. Fashion's ingenuity in adapting to new means of promotion for digital and print media, websites, advertising, cinema, music and television, is celebrated.
  • Hollywood's role in shaping Fashion's influence is assessed through Audrey Hepburn's persuasive iconography and the impact of the...
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Book Details
Pages:264
Detailed Subjects: Design / Fashion & Accessories
Business & Economics / Industries / Fashion & Textile Industry
Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):5.928 x 8.931 x 0.585 Inches
Book Weight:1.5 Pounds

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