Field Guide to Case Study Research in Business-To-Business Marketing and Purchasing |
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| Editor:
| Woodside, Arch G. |
| Volume Editor:
| Pattinson, Hugh
Marshall, Roger |
| Series title: | Advances in Business Marketing and Purchasing Ser. |
| ISBN: | 978-1-78441-080-3 |
| Publication Date: | Aug 2014 |
| Publisher: | Emerald Publishing Limited
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| Book Format: | Hardback |
| List Price: | USD $179.99 |
Book Description:
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This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.
This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.