Fish Can't See Water
How National Culture Can Make or Break Your Corporate Strategy
Lewis, Richard D.
|Publication Date:||Sep 2013|
| Publisher:||John Wiley & Sons, Incorporated|
| Book Format:||Ebook|
|List Price:||Contact Supplier contact
| Book Description: |How national culture impacts organizational culture-and business success
Using extensive case studies of successful global corporations, this book explores the impact of national culture on the corporate strategy and its execution, and through this ultimately business success-or failure. It does not argue that different cultures lead to different business results, but that all cultures impact organizations in ways both positive and negative, depending on the business cycle,...