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Free - a book by Anderson, Chris


The Future of a Radical Price

Free( )
Author: Anderson, Chris
Publication Date:Jul 2009
Publisher:Hyperion Press
Book Format:Hardback
List Price:USD $26.99
Book Description:

The New York Times bestselling author heralds the future of business in Free. In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional...
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