Global Brands The Evolution of Multinationals in Alcoholic Beverages |
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| Author:
| Lopes, Teresa da Silva |
| Series title: | Cambridge Studies in the Emergence of Global Enterprise Ser. |
| ISBN: | 978-1-107-66973-4 |
| Publication Date: | Sep 2013 |
| Publisher: | Cambridge University Press
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| Book Format: | Paperback |
| List Price: | USD $37.99 |
Book Description:
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Global Brands, first published in 2007, contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the beverage industry and firms.
Global Brands, first published in 2007, contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the beverage industry and firms.