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Global Brands - a book by Lopes, Teresa da Silva

Global Brands

The Evolution of Multinationals in Alcoholic Beverages

Global Brands( )
Author: Lopes, Teresa da Silva
Series title:Cambridge Studies in the Emergence of Global Enterprise Ser.
ISBN:978-1-107-66973-4
Publication Date:Sep 2013
Publisher:Cambridge University Press
Book Format:Paperback
List Price:USD $36.99
Book Description:

Global Brands, first published in 2007, adds to the literature on the growth of multinational corporations through the focus on brands.

Book Details
Pages:348
Detailed Subjects: Business & Economics / Industries / Food Industry
Business & Economics / International / General
Reference / Consumer Guides
Physical Dimensions (W X L X H):5.928 x 8.931 x 0.702 Inches
Book Weight:1.04 Pounds

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