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Global Strategies in Retailing

Global Strategies in Retailing

European and Asian Experiences

Global Strategies in Retailing( )
Editor: Dawson, John
Mukoyama, Masao
Series title:Routledge Studies in International Business and the World Economy Ser.
ISBN:978-0-415-64429-7
Publication Date:Sep 2013
Publisher:Routledge
Book Format:Hardback
List Price:USD $160.00
Book Description:

Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity - a trend that is likely to continue over the next decade as general globalization in the service industries increases.

The managerial implications...
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