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Graphische Variation Als Soziale Praxis - a book by Spitzmüller, Jürgen

Graphische Variation Als Soziale Praxis

Eine Soziolinguistische Theorie Skripturaler ESichtbarkeite

Graphische Variation Als Soziale Praxis( )
Author: Spitzmüller, Jürgen
Series title:Linguistik - Impulse and Tendenzen Ser.
Publication Date:Oct 2013
Publisher:Mouton De Gruyter
Book Format:Ebook
List Price:USD $168.00
Book Description:

The graphic design of texts has become a linguistic object in its own right. To date, however, it has rarely been considered from a sociolinguistic perspective. The present volume attempts to fill this gap by offering the first comprehensive sociolinguistic theory of visual communication. It shows how "meaning" is generated through graphic variation, based on collective communicative knowledge and social attribution processes.

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