Handbook on Business-to-Business Marketing |
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Editor:
| Lilien, Gary L. Grewal, Rajdeep |
Series title: | Research Handbooks in Business and Management Ser. |
ISBN: | 978-1-78100-244-5 |
Publication Date: | Feb 2012 |
Publisher: | Edward Elgar Publishing, Incorporated
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Book Format: | Ebook |
List Price: | USD $309.00 |
Book Description:
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Contributors: M. Ahearne, S. Albers, K.D. Antia, R. Banerjee, R. Baxter, J.T. Beck, M. Bergen, T. Bornemann, D. Bowman, K. Bradford, S.P. Brown, F. Cespedes, J.D. Chandler, R.K. Chandy, R.G. Cooper, A.T. Coughlan, G.E. Cressman Jr, S. Dutta, L. Fahey, S. Ganesan, M. Ghosh, S. Gopalakrishna, A. Griffin, E. Haruvy, H. Ho, C. Homburg, S. Jap, G. John, W.J. Johnston, K. Joseph, K.L. Keller, P. Kotler, V. Kumar, S.K. Lam, S.E. Lorimer, R.F. Lusch, M.K. Mantrala, D. Marinova, J.J. Mohr, N.A....
More DescriptionContributors: M. Ahearne, S. Albers, K.D. Antia, R. Banerjee, R. Baxter, J.T. Beck, M. Bergen, T. Bornemann, D. Bowman, K. Bradford, S.P. Brown, F. Cespedes, J.D. Chandler, R.K. Chandy, R.G. Cooper, A.T. Coughlan, G.E. Cressman Jr, S. Dutta, L. Fahey, S. Ganesan, M. Ghosh, S. Gopalakrishna, A. Griffin, E. Haruvy, H. Ho, C. Homburg, S. Jap, G. John, W.J. Johnston, K. Joseph, K.L. Keller, P. Kotler, V. Kumar, S.K. Lam, S.E. Lorimer, R.F. Lusch, M.K. Mantrala, D. Marinova, J.J. Mohr, N.A. Morgan, R. Oliva, R.W. Palmatier, J.C. Prabhu, S. Ray, W. Reinartz, A. Rindfleisch, L.K. Scheer, D.E. Schultz, S. Sengupta, V. Shankar, J. Singh, P. Sinha, S. Slater, R.J. Slotegraaf, R.E. Spekman, R. Srinivasan, G.J. Tellis, R.J. Thomas, C. Van den Bulte, R. Varadarajan, S.L. Vargo, R. Venkatesan, B.A. Weitz, A.G. Woodside, S. Wuyts, A.A. Zoltners