Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business
||Rand, Paul M.|
|Publication Date:||Sep 2013|
| Publisher:||McGraw-Hill Companies, The|
| Book Format:||Hardback|
|List Price:||USD $25.00|
| Book Description: |
WHAT DO YOU TRUST MORE--AN ADVERTISEMENT OR A FRIEND?
Seize the power of today''s most powerful marketing tool--WORD OF MOUTH
According to Nielsen, 92 percent of consumers report that a word of mouth (WOM) recommendation is the top reason they buy a product or service.
The founder of one of today''s most successful digital and social marketing firms, Paul M. Rand has been at the forefront of WOM marketing since social media and smartphones began...