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Highly Recommended - a book by Rand, Paul M.

Highly Recommended

Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

Highly Recommended( )
Author: Rand, Paul M.
ISBN:978-0-07-181621-2
Publication Date:Sep 2013
Publisher:McGraw-Hill Companies, The
Book Format:Hardback
List Price:USD $25.00
Book Description:

WHAT DO YOU TRUST MORE--AN ADVERTISEMENT OR A FRIEND?

Seize the power of today''s most powerful marketing tool--WORD OF MOUTH

According to Nielsen, 92 percent of consumers report that a word of mouth (WOM) recommendation is the top reason they buy a product or service.

The founder of one of today''s most successful digital and social marketing firms, Paul M. Rand has been at the forefront of WOM marketing since social media and smartphones began...
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Book Details
Pages:256
Detailed Subjects: Business & Economics / Marketing / General
Language Arts & Disciplines / Communication Studies
Business & Economics / Business Communication / General
Physical Dimensions (W X L X H):8.717 x 9.114 x 0.991 Inches
Book Weight:1.05 Pounds

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