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Hillstrom's Merchandise Forensics

A Case Study in Understanding Why Merchandising Issues Impact Marketing Productivity and Business Health

Hillstrom's Merchandise Forensics( )
Author: Hillstrom, Kevin
Publication Date:Sep 2013
Publisher:CreateSpace Independent Publishing Platform
Book Format:Paperback
List Price:USD $11.95
Book Description:

Have you ever worked for a business that struggled to generate sales increases? It's not fun, is it? Especially if you work in the marketing department!If you work in the marketing department, then you know the kind of pressure that is placed upon you to "fix the business" right now. If you work for a catalog brand, you will be blamed for mailing the wrong customers. If you work for a retail brand, you will be blamed for not driving enough traffic into the store. If you work for an...
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Book Details
Physical Dimensions (W X L X H):6 x 9 x 0.13 Inches
Book Weight:0.29 Pounds

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