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Hooked - a book by Dolan, Gabrielle


How Leaders Connect, Engage and Inspire with Storytelling

Hooked( )
Author: Dolan, Gabrielle
Naidu, Yamini
Publication Date:Jul 2013
Publisher:John Wiley & Sons, Incorporated
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

How to use storytelling to move people to action

In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business.

Dry facts and data fade from memory over time, but an engaging story is difficult to forget....
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