Housework and Housewives in American Advertising Married to the Mop |
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| Author:
| Neuhaus, Jessamyn |
| ISBN: | 978-1-137-34723-7 |
| Publication Date: | Aug 2013 |
| Publisher: | Palgrave Macmillan
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| Imprint: | Palgrave Macmillan |
| Book Format: | Paperback |
| List Price: | USD $54.99 |
Book Description:
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From mop-wielding turn-of-the-century housewives to modern soccer moms, American advertising from the late 1800s to today has been consistently depicted housework as women's work. This book analyzes print and TV ads, ad agency documents, and trade journals to show how the housewife framed household work as exclusively feminine care for the family.
From mop-wielding turn-of-the-century housewives to modern soccer moms, American advertising from the late 1800s to today has been consistently depicted housework as women's work. This book analyzes print and TV ads, ad agency documents, and trade journals to show how the housewife framed household work as exclusively feminine care for the family.