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How Mcgruff and the Crying Indian Changed America - a book by Melillo, Wendy

How Mcgruff and the Crying Indian Changed America

A History of Iconic Ad Council Campaigns

How Mcgruff and the Crying Indian Changed America( )
Author: Melillo, Wendy
ISBN:978-1-58834-393-2
Publication Date:Sep 2013
Publisher:Smithsonian Institution Press
Book Format:Hardback
List Price:USD $27.95
Book Description:

"How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that...
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Book Details
Pages:240
Detailed Subjects: Business & Economics / Public Relations
Physical Dimensions (W X L X H):6.32 x 9.24 x 0.84 Inches
Book Weight:1.003 Pounds

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