How Strong Is Your Firm's Competitive Advantage? |
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| Author:
| Marburger, Daniel |
| ISBN: | 978-1-60649-379-3 |
| Publication Date: | Dec 2012 |
| Publisher: | Business Expert Press
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| Book Format: | Paperback |
| List Price: | USD $59.95USD $9.99 |
Book Description:
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In 1979, Harvard economist Michael Porter theorized his Five Forces Model (updated in 2008). It identifies the characteristics that can help insulate a firm from competitive forces. For the firm that seeks to put together a business plan, or is considering opportunities for diversification, an understanding of the Model is essential.
In 1979, Harvard economist Michael Porter theorized his Five Forces Model (updated in 2008). It identifies the characteristics that can help insulate a firm from competitive forces. For the firm that seeks to put together a business plan, or is considering opportunities for diversification, an understanding of the Model is essential.