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How to Write Successful Fundraising Appeals

How to Write Successful Fundraising Appeals( )
Author: Warwick, Mal
Series title:The Jossey-Bass Nonprofit Guidebook Ser.
ISBN:978-1-118-54366-5
Publication Date:Jun 2013
Publisher:John Wiley & Sons, Incorporated
Imprint:Jossey-Bass
Book Format:Paperback
List Price:USD $47.00
Book Description:

How to Write Successful Fundraising Appeals

Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick's guidelines,...
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Book Details
Pages:384
Detailed Subjects: Business & Economics / Nonprofit Organizations & Charities / Fundraising & Grants
Business & Economics / Nonprofit Organizations & Charities / General
Physical Dimensions (W X L X H):8.323 x 10.799 x 0.792 Inches
Book Weight:1.9 Pounds



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